Happy Holidays from Shell Social and Web
Training made easy!
Content, AI, SEO, Data. Each skill amplifies your impact - whether it's reaching more people, making smarter decisions or staying ahead in a fast-moving digital world.
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Raízen Brazil: Connecting with Gen Z Through TikTok
TikTok is a powerful platform for brands to reach and engage younger audiences authentically. With its massive user base and culture of creativity, it allows brands to build awareness and emotional connection through relatable, trend-driven content.
Raízen Brazil faced low awareness among Generation, a key audience for its future growth. To change this, Raízen launched Shell’s official TikTok channel, transforming the platform from a paid media space into an always-on, organic content hub. By leveraging influencers and motorsport storytelling, including Ferrari drivers, the brand connected authentically with Brazil’s 99 million TikTok users. The results were remarkable: 176,000 followers, 639,000 organic interactions and boosts of 8.7% in spontaneous awareness and 4.1% in top-of-mind awareness in just eight months, proving that culturally fluent, platform-native content drives real brand impact.
Training made easy!
Worried you have missed out on our most recent training sessions? Fear not!
All the content is available on Shell MarketHub, so you can catch up anytime. To get a certificate, you must attend at least 3 of the 4 sessions.
Here's why brushing up in each area can make a real difference
- Content: Engage audiences, tell compelling stories and strenghten your brand voice - making every post, email or campaign count.
- AI: Work smarter, automate reptitive tasks and uncover insights faster, giving you more time to focus on strategy.
- SEO: Ensure your content is discoverable online, driving more organic traffic, visibility and opportunities for your business.
- Data: Make informed decisions, track performance accurately and uncover trends that help your team succeed.
Each skill amplifies your impact, whether it's reaching more people, making smarter decisions or staying ahead in a fast-moving digital world. Your next learning adventure is just a click away.
Find out moreContent is king
Have you thought about adding blogs or thought leadership pieces to your Shell website? Blogs are the gift that keeps on giving!
They boost visibility, drive organic traffic and keep your brand shining bright in search results. Every post adds fresh, keyword-rich content that helps customers - and Google - find you faster.
Blogs also showcase expertise, build trust and turn visitors into loyal fans. Plus, they fuel your other channels, from social posts to emails, making your content work harder for you.
Our recent launches in Brazil and Australia prove it works! Both are already seeing fantastic engagement and traffic growth thanks to consistent, localised blogging.
Insight inspires action!
Behind every smart decsion is great insight and that's exactly what helps us understand our audiences, shape our content and drive better results across social and web.
For example, our recent EV Drivers Survey gave us a deeper look into what customers really think and need within the EV space, from charging habits to motivations and barriers. These insights don’t just sit on a report; they fuel smarter marketing and inform our messaging.
When we understand our audience, we can:
- Create targeted social content that truly resonates
- Build web experiences that answer real customer questions
- Deliver campaigns that convert curiosity into engagement
Insight turns data into direction helping us to craft stories that matter, content that clicks and experiences that keep customers coming back.
So, let’s celebrate curiosity and work with us to help you understand how to keep using insights to make every post, page and project even smarter.
Unlock the Power of PI-Datametrics & SEO Optimisation!
Right now, only Vivo is set up with PI‐Datametrics, but soon everyone will have access. We are so excited to roll this out soon and here’s how it will help!
Boost your visibility: PI‐Datametrics help you understand how your content, products or website perform online. This means your brand gets seen by more people.
Data-driven decisions: No more guesswork!
PI‐Datametrics give you insights into keywords, search trends and performance metrics so you can focus on what is really working.
Save your time: Instead of manually tracking performance, PI‐Datametrics automate reporting, giving you actionable insights in minutes.
Consistency across the team: Once everyone is set up, your team will be aligned on SEO priorities, ensuring a unified approach that maximises results.
It will be like having your own digital marketing coach, always ready to show you how to improve your online performance!
Master Data Management, Site Data and
Google My Business (GMB)
We're building a smarter, more connected digital ecosystem - and here's how it all fits together.
Our Master Data Management (MDM) system will hold all key site and business information in one place keeping information accurate, consistent and up to date.
This single, reliable source will feed directly into the station locator on the website, ensuring customers always see the right info, from addresses to opening hours.
Once your data is synced, we’ll activate your GMB profile, helping customers easily find and engage with your site online. With GMB connected, all your reviews can be viewed and managed in Sprinklr - making it simple to respond and stay on top of customer feedback.
We’re working our way through everyone now - but if you’re ready to get set up, reach out today!
Loyalty that lasts!
Loyalty programmes are more than points and perks, they’re about building lasting relationships with customers. When done well, they reward loyalty, personalise experiences and strengthen brand trust, turning occasional visitors into lifelong fans.
We’ve already seen five successful loyalty launches so far and one standout example comes from Greece, where Shell Licensee Coral transformed customer engagement with Shell GO+.
In Greece’s competitive retail fuel market, Coral replaced its old programme with a digitally enabled, world-class platform, supported by a 360° marketing campaign including app and website upgrades, staff activations and nationwide media coverage. A key highlight was the ‘Spin to Win’ holiday promotion, which used gamification and instant rewards to boost adoption and excitement.
The results speak for themselves! Nearly 900,000 active members, 50% fuels penetration and rising engagement across digital and social channels.
Loyalty done right drives more than repeat purchases, it fuels connection. We have plenty of content on Shell MarketHub to support you in kicking off your loyalty programme and to start seeing added value in your markets!
Find out moreThe power of influence
Influencers are the modern-day storytellers, helping brands connect with audiences in authentic, engaging ways. By sharing real experiences and trusted recommendations, they help bring our messages to life and build credibility that advertising alone can’t always achieve.
When we partner with the right influencers, we can:
- Reach new audiences who may not yet know our brand
- Build trust through authentic, relatable voices
- Drive engagement and inspire action through creative, personal content
A great example comes from Guatemala, where influencers help bring Shell’s story to life. By sharing personal experiences, promotions and their enthusiasm for the brand’s innovation, they create a buzz online and inspire stronger connections with audiences.
Influencers turn awareness into advocacy helping us connect and inspire audiences in ways that truly resonate.
Here's to our brand heroes!
We know you are always looking for simpler ways of working, faster approvals and tools to make your day-to-day easier. We also want to take a moment to recognise the fantastic work many of you are doing with the brand, achieving an incredible first-time-right score of 85%!
To build on this success and support you even further, we’re launching exciting new initiatives, including Trusted Fast Track and Shell Artwork Builder. These tools are designed to make the approval process quicker, streamline workflows and help you create brand-compliant assets with ease. By making it faster and simpler to get things right the first time, we hope to free up your time, reduce friction and celebrate the great work you do every day with the brand.
Learn more about AskBrand